Building the future of AI marketing
Bluefish is built by a team of proven innovators, passionate about helping brands thrive in the age of AI. Together, we empower the world’s most forward-thinking enterprises to drive meaningful growth in this transformative era
Bluefish AI is built by a team of seasoned martech innovators—the same people who helped create foundational advertising technologies now owned by companies like Microsoft and Meta. Today, we’re channeling that experience into shaping the future of brand discovery and consumer engagement in an AI-driven world.
We believe AI represents a transformation surpassing the scale of mobile and social, an entirely new digital channel that will redefine how consumers behave and how brands show up online.
As large AI providers increasingly shape the consumer internet, brand discoverability and relevance are becoming inseparable from how large language models interpret and surface information.
For consumers, this means a deepening reliance on AI systems to be helpful and accurate. For brands, it means the steady decline of traditional SEO/SEM in favor of AI-first marketing.
At Bluefish, we believe brands deserve visibility into how AI platforms represent their products and services, and control over how their data is used to train AI models. We’re building the tools that empower marketers to understand, optimize and influence their presence across AI ecosystems.
