We believe AI represents a transformation surpassing the scale of mobile and social, an entirely new digital channel that will redefine how consumers behave and how brands show up online.

As large AI providers increasingly shape the consumer internet, brand discoverability and relevance are becoming inseparable from how large language models interpret and surface information.

For consumers, this means a deepening reliance on AI systems to be helpful and accurate. For brands, it means the steady decline of traditional SEO/SEM in favor of AI-first marketing.