For a brand built on home improvement authority, the smart home category should have been a stronghold. Yet, in AI visibility the retailer ranked third behind a general online marketplace and a specialty consumer electronics retailer. The brand had the expertise; it needed a data-driven optimization plan recognized by core AI channels including ChatGPT Web, Google AI Over view, and Perplexity.

The work star ted with source intelligence from the Bluefish Agentic Marketing Platform (AMP). The diagnosis was clear: The national home improvement retailer already had authoritative content, it just wasn’t structured the way LLMs read, parse, and attribute sources. As a result, models couldn’t reliably follow the brand’s guidance or credit it.

Using granular data from the AMP’s AI Consumer Guide, Narrative Analysis, and Sources, the Bluefish Marketing Strategy & Ser vices

(MS&S) team mapped where structure was costing the brand visibility, then built a custom optimization plan across four activation tracks:

Brightcove video restructuring

Added intent-based chapters, step-by-step timestamps, FAQs, and product/SKU listings so LLMs could follow task context and attribute product guidance to the national home improvement retailer.

YouTube optimization

Rewrote titles to lead with the relevant DIY task, added structured chapters with specific product context, tagged exact SKUs, and supplied human-reviewed transcripts and enriched metadata.

Smart home article refresh

Moved content from broad category themes to solution-oriented content with use-case framing, How-To and FAQ structures, stronger internal linking, and current timestamps.

Content clustering & structure

Tightened smart home content organization with improved anchor text, related-product context, and clear pathways to next-step content — making the retailer a source AI systems could cite with confidence.

Within 45 days, the national home improvement retailer moved from 3rd to 1st position in AI Visibility for smart home products, over taking both of the competitors that had previously outranked it.

The refreshed content earned a place among the top 10 most influential LLM sources for the category, becoming one of the brands AI cites with confidence.