Introducing Collections: Measure the ROI of your digital marketing campaigns in the AI channel

Bluefish is excited to launch Collections, a new feature helping Fortune 500 brands measure the holistic impact of their digital marketing footprint in AI.

As AI marketing becomes a core activation channel, marketers need a concrete measurement framework to assess performance against broader goals. Collections empowers marketers with an actionable ROI signal, providing a clear view of how integrated initiatives are driving impact across major AI platforms.

Collections groups related product pages, earned media links, content hubs, or product reviews into one measurement signal over time. This feature benchmarks and measures performance using Bluefish's industry-leading metrics, including Impact, Frequency, and Influence Rank.

Together, brands can easily identify key drivers behind performance optimizations and AI narratives. This capability is especially useful for product launches, seasonal campaigns, or brand repositioning efforts where AI visibility and authority need to be tracked end-to-end.

Collections is redefining how campaigns are planned and evaluated in an AI-driven landscape. With Collections, AI influence becomes actionable, enabling teams to invest with confidence in the sources that drive the greatest impact across AI platforms.

Reach out today to learn more about Collections and start measuring the ROI of your brand’s AI influence.