Introducing the Industry's First Measurement of Authority in AI

Bluefish debuts AI Impact and Influence Analytics with breakthrough metrics that reveal which sources most shape AI narratives

I’m excited to share that Bluefish has launched the industry’s first AI Impact and Influence measurement analytics. 

Until now, marketing teams have primarily focused on citation frequency as the only success metric for GEO influence.  However, our analysis of millions of AI responses revealed a critical gap: content can be cited thousands of times with little impact on AI answers.

To provide higher fidelity signals on what actually influences AI outputs, Bluefish is introducing two breakthrough metrics:

Impact Score

Measures how closely content from a cited page aligns with AI response text, revealing which sources truly shaped the answer.

Influence Rank

Aggregates Impact across thousands of responses to identify sources that most consistently drive your AI representation.

These new measurements, coupled with Citation Frequency, provide significantly deeper understanding of how AIs leverage web content to generate responses in real time. These new, high-fidelity signals enable teams to better prioritize content investments and partnerships with proven AI impact.

AI Impact and Influence Analytics is now available to all Bluefish customers.